What can Physics Teach Artists About Marketing?

I found this on youtube recently. It’s a TED Talk with Dan Cobley, Google’s UK marketing director. TED (Technology Entertainment and Design) hosts a series of global conferences based on the premise of disseminating “ideas worth spreading.” I’ve been a fan of TED Talk for a while and I found this particular short very interesting.

In this video, Cobley highlights the connection between Newton’s Law and branding. “The more massive a brand, the more baggage it has, the more force is needed to change its positioning.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s