I found this on youtube recently. It’s a TED Talk with Dan Cobley, Google’s UK marketing director. TED (Technology Entertainment and Design) hosts a series of global conferences based on the premise of disseminating “ideas worth spreading.” I’ve been a fan of TED Talk for a while and I found this particular short very interesting.
In this video, Cobley highlights the connection between Newton’s Law and branding. “The more massive a brand, the more baggage it has, the more force is needed to change its positioning.”